DDI Live describes every product across ten structured data foundations — one truth layer that powers translations, content, feeds and the AI agents recommending your products.
Product information usually lives in six systems and none of them agree. DDI Live replaces that with a single structured truth layer — deep enough to answer any question a customer, a retailer or an AI shopping agent could ask. Without a human involved.
Every product exists exactly once. Variants inherit. Modules read — never copy. When data changes, it changes everywhere.
From GTIN to design heritage: ten field groups that together describe a product completely — for humans and machines alike.
Translations, schema markup, merchant feeds, agent feeds and Q&A — generated from the foundations, never maintained by hand.
The test behind every field: if customer service gets the same question twice, a structured field is missing.
Who the product is — globally unique, categorised twice, with variants and successors as relations.
Exact dimensions for product and packaging, materials per component, standardised colour.
The layer agents match on — customers ask in needs, not specs. Age, situations, rooms, care, compatibility.
Documented, not asserted. Every claim resolves to a test report or certificate — or it never leaves the platform.
Certificates, recycled content, repairability, spare parts — ready for the EU Digital Product Passport.
Designer, year, awards and the story behind — structured, so the narrative travels with the data.
Prices per market, availability per channel, warranty and returns. A product without live status doesn't exist to an agent.
Packshots, lifestyle, video and 3D models with rights and metadata — assembly as structured steps, not only PDFs.
Ratings, reviews and test wins stored on the product as data — citation fuel for search and AI recommendations.
Full localisation, not translation: names, copy, search terms and legal labelling per market — AI-generated, human-approved.
ERP, compliance systems, suppliers, reviews, imports — mapped into the foundations.
Ten structured foundations per product. Provenance on every field: source, verified at, verified by.
Translations, enriched copy, Q&A pairs, schema markup — generated, reviewed, versioned.
Webshops, retailers, marketplaces, search engines — and the AI agents your customers ask.
Every field knows where it came from and when it was last verified. Unverified data never reaches a feed.
ISO codes, SI units, enums over free text. Built for the agents that will recommend your products.
Safety and sustainability claims must resolve to documents. Marketing you can prove.
Multi-company, multi-brand, one structure. Company → brand → product. Nothing stored twice.
Every product carries a completeness score across the ten foundations — weighted by what matters most in your category. Safety weighs heaviest for children's products; heritage for design icons. The score tells your team exactly which field to fix next.
Every module in DDI Live works on the same product truth — no exports, no copies, no drift.
The ten foundations, provenance, completeness scoring and variant inheritance.
AI translation with protected words, local proofreading agents and sector knowledge — all European languages.
Schema, merchant and agent feeds with verification rules built in.
Generated copy and imagery grounded in the product's actual data and story.
Campaign assets and creator briefs versioned per market — from the same truth.
PDP components, size guides and Q&A widgets rendered straight from the foundations.
DDI Live makes your brands the answer — with data deep enough to be trusted by people and machines alike.